He Sold For Over $40M. Here’s His Exact Cut.
Summary
Jesse Puget discusses leaving Goldman Sachs to bootstrap Ampush, a digital marketing firm he sold for a nine-figure exit. He candidly shares that his first major payout brought disappointment rather than fulfillment, prompting a shift toward finding purpose through coaching and starting a venture studio. Puget details his conservative investment strategy, low-key lifestyle, and philosophy on teaching his children the value of work ethic over simply handing down wealth.
Topics discussed
Introduction: Jesse Puget's journey from Goldman Sachs to bootstrapping Ampush
Early life, immigrant background, and leaving Goldman Sachs
Bootstrapping Ampush: Facebook ads, growth, and the minority sale
The emotional impact of wealth: $5M liquidity event and full exit
Finding purpose: Zone of genius and starting GatewayX
Investment strategy: Index funds, private equity, and real estate
Personal spending habits and lifestyle choices
Parenting: Teaching kids about business and the value of money
Philanthropy, legacy, and what he wants to be remembered for
Current venture studio: Building 'camels' not unicorns
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