Here’s Where Wealthy People Put Their Money
Sep 18, 2026 · 42m
Summary
Hosts Brian and Beau reveal where wealthy Americans actually put their money, debunking myths about luxury spending. They highlight that the top 10% prioritize outsourcing tasks to buy back time, investing consistently in low-cost index funds, and owning real estate and businesses. The episode also covers the importance of health investment, the tax advantages of HSAs, and why wealthy individuals often drive reliable, non-luxury vehicles to preserve their net worth.
Topics discussed
Intro: The problem of 'bullspend' in marketing
Sponsor: Gatorade Zero Powders
Show intro: Where wealthy people put their money
Strategy 1: Outsourcing low-value tasks to buy time
Strategy 2: Consistent equity investing and automation
Strategy 3: Avoiding complex products and speculation
Strategy 4: Real estate investment risks and rewards
Strategy 5: Business ownership and risk management
Sponsor: Abound Wealth and LinkedIn Ads
Sponsor: Gatorade and LinkedIn Ads
Strategy 6: Home ownership and the 3-5-25 rule
Strategy 7: Prioritizing health and longevity
Strategy 8: Maximizing Health Savings Accounts (HSA)
Strategy 9: Avoiding luxury vehicles and depreciation
Conclusion: Living like a true millionaire
Legal disclaimer and sponsor info
Sponsor: Verizon NFL Sunday Ticket
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