Moncrieff Moncrieff

Why do we get the ‘ick’?

Oct 13, 2026 · 9m

Summary

Sex therapist Emily Power-Smith joins Moncrieff on Newstalk to debunk the viral "ick" trend, arguing that sudden disgust is not an evolutionary adaptation but a socially conditioned reaction driven by toxic perfectionism and social media. She criticizes the dramatic language used on platforms like TikTok, which equates minor personal preferences with genuine disgust, and emphasizes that such judgments often stem from outdated class standards rather than healthy relationship dynamics. Power-Smith advocates for authentic communication and self-reflection over superficial criticism, noting tha…

Topics discussed

Introduction to 'The Ick' and guest Emily Power-Smith Debunking the evolutionary basis of disgust in dating Social conditioning vs. genuine disgust reactions The role of dramatic language and social media trends Patriarchy, class, and judging partners on small habits How societal standards for 'the ick' change over time Making personal choices about partner flaws The toxicity of perfectionism in relationships Who experiences 'the ick' and the need for self-reflection Prioritizing communication and authenticity over judgment Listener feedback and the rise of opinion as fact Therapist perspective on dismissing professional advice The danger of social media opinions replacing expertise Listener texts on relationship dynamics and thoughtfulness Show sign-off and government housing advertisement
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