ማርኬቲንግ ማለት ማስታወቂያ ብቻ አይደለም! - Haireya Ahmed - S16 Ep197
Summary
Harriy Ahmed, Managing Director of Green Materials International Group, discusses her company's strategy for the diaper market, including brand development for "Goddess" and "ABC." She covers challenges in local manufacturing, distribution, and consumer engagement. The episode highlights the importance of innovation, quality, and effective marketing in building brand loyalty and market share.
Topics discussed
Introduction of Harriy Ahmed and Green Materials
Personal affirmations and mindset
Welcome to the MCECA convention center
Market controversy and community interest
Marketing background and creative approach
Managing the marketing team and business
Sales models and financial support
Importing containers and international trade
Consumer authority and decision making
Market penetration and affordability
Hiring process and operational reasons
Product development and quality control
Brand identity and product matrix
Introducing the brand and 'goddess' concept
Social media perception and skepticism
Consumer success factors and learning curve
Favorite brands and retail options
FMCG marketing and product recommendations
Brand depth and champion status
Market share, diversity, and technology
Distributor support and consumer complaints
Company investment and local government advice
Marketing communication and sampling strategies
Innovation, trends, and creative processes
Advertising, digital presence, and production
Customer affordability and company strategies
Product systems and market importance
Margins, partnerships, and merchandising
Platform opportunities and video content
Social media discussion and workforce
Sales roles, distribution costs, and trust
Work ethic and exposure to tools
Tax regulations, policy, and retail stock
Community constraints and support systems
Empathy, team attention, and women in business
Investing in business and networking
Stable nature and business investment plans
Life principles and closing remarks
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