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Kolumne: Optimieren Sie Ihren Selbstoptimierungskonsum!

Aug 26, 2026 · 3m

Summary

In this Medias Res column, Arno Orzesek critiques the media’s obsession with anti-aging and self-optimization trends. He argues that despite the hype around longevity boosters and tech gadgets, advice remains unchanged: reduce stress, exercise, and sleep well. Orzesek highlights the contradiction in serious journalism promoting these tools while warning against their negative effects. He concludes by urging listeners to optimize their consumption of such articles by reading something else entirely.

Topics discussed

Introduction: Memento mori and the desire for eternal youth The myth of the Fountain of Youth and media's role All media types participate in the self-optimization trend Clickbait culture in serious journalism like the FAZ Lack of new discoveries in longevity research Basic health advice: reduce stress, move, and eat well Sleep trackers and the paradox of self-optimization Conclusion: Optimize your consumption of optimization articles
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