Kolumne: Optimieren Sie Ihren Selbstoptimierungskonsum!
Aug 26, 2026 · 3m
Summary
In this Medias Res column, Arno Orzesek critiques the media’s obsession with anti-aging and self-optimization trends. He argues that despite the hype around longevity boosters and tech gadgets, advice remains unchanged: reduce stress, exercise, and sleep well. Orzesek highlights the contradiction in serious journalism promoting these tools while warning against their negative effects. He concludes by urging listeners to optimize their consumption of such articles by reading something else entirely.
Topics discussed
Introduction: Memento mori and the desire for eternal youth
The myth of the Fountain of Youth and media's role
All media types participate in the self-optimization trend
Clickbait culture in serious journalism like the FAZ
Lack of new discoveries in longevity research
Basic health advice: reduce stress, move, and eat well
Sleep trackers and the paradox of self-optimization
Conclusion: Optimize your consumption of optimization articles
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