ARD auf der Gamescom: Was hat der ÖRR mit Spielen vor? - Interview mit Thomas Dauser
Summary
ARD’s XLab introduces its new gaming strategy at Gamescom, aiming to engage younger audiences through interactive content tied to major brands like Babylon Berlin. Thomas Dauser explains that these games, such as the Weimar Republic-themed title, offer educational value and deepen viewer connection. The initiative focuses on providing unique storytelling experiences rather than competing with commercial giants, releasing a few high-quality titles annually to justify public funding.
Topics discussed
Introduction: ARD's presence at Gamescom and target audience
Legal framework for public broadcaster games
Babylon Berlin game and immersive historical experience
ARD Gaming Strategy: Value over competition
Educational games: AI, Math, and Politics
Reaching younger generations through gaming
Justifying public funding and user engagement
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