Ep 638 - Beef Raised Right (feat. Mason 'Bric' LaDue)
Summary
Matt and Shane interview Mason LeDue, a Texas music industry veteran who started as a mixtape hustler in the early 2000s. They discuss his rise through the chopped and screwed scene, his connections to artists like Wiz Khalifa and Post Malone, and the chaotic culture of lean and club fights. LeDue reflects on his 15-year detour in entertainment before returning to his family ranch, describing the industry as high-stakes and ultimately realizing his true calling was rural life.
Topics discussed
Sound check disaster at The Fillmore
Growing up between Dallas suburbs and a Texas ranch
Getting into the music scene and Dirty South rap
Hustling, mixtapes, and the early days of the group
Sponsor segment: Vior underwear
High stakes club scenes and early fame
The rise of lean and the 'Underground Lean Network'
Legal issues with lean and Justin Bieber's influence
Lean culture, double cups, and funny drug stories
Clash with Franchise Boys and mall culture
White rappers, trap culture, and regional differences
Touring the Midwest and regional audience differences
Spokane, Bellingham, and quirky tour anecdotes
Life as a white rapper and discovering new music
Online drama, Mac Miller, and DJ Akademiks
Sponsor segment: Ethos life insurance
Upcoming tour dates and reflection on career choices
Transitioning to full-time ranch life
Cowboy identity, beef production, and ranch operations
Ranch rules, herd management, and feral pigs
Sponsor segment: Rocket Money and Ag1
Horse training, breeds, and anatomy
Dogs, guns, and personal philosophy
Land management, solar panels, and local politics
Commercial beef, ground beef myths, and soil health
Regenerative grazing, grass management, and closing
Sponsor segment: Scrubs on ABC/Hulu
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