Nike's not just doing it
Oct 2, 2026 · 25m
Summary
Marketplace discusses the weak US jobs report, persistent inflation, and GDP growth, analyzing how AI and corporate cost-cutting are shifting power to employers. The episode covers the Federal Reserve’s rate hike expectations, Nike’s declining market share, and the patchwork of state EV incentives following the end of federal tax credits. It also explores the rise of affiliate marketing in e-commerce and features a personal story from a father who left his construction business to focus on family.
Topics discussed
Sponsor: Odu business software
Introduction and show overview
Analysis of weak jobs report and hiring freeze
Inflation concerns and AI impact on labor
Corporate strategy: Low hire, low fire, and AI
Federal Reserve rate hike expectations
Wage stagnation and consumer trade-offs
Political implications of economic data
Segment transition and market recap
Nike's declining market share and strategy
End of federal EV tax credits and sales spike
Colorado state EV rebate program details
Patchwork of state EV incentives and industry impact
Used EV market volatility and state rebates
Marketplace segment transition
Daily market numbers and unemployment demographics
Interview: The rise of affiliate marketing
Clocked Out: Ryan Nichols leaves corporate life
G7 oil release and closing credits
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