Marketplace Marketplace

Nike's not just doing it

Oct 2, 2026 · 25m

Summary

Marketplace discusses the weak US jobs report, persistent inflation, and GDP growth, analyzing how AI and corporate cost-cutting are shifting power to employers. The episode covers the Federal Reserve’s rate hike expectations, Nike’s declining market share, and the patchwork of state EV incentives following the end of federal tax credits. It also explores the rise of affiliate marketing in e-commerce and features a personal story from a father who left his construction business to focus on family.

Topics discussed

Sponsor: Odu business software Introduction and show overview Analysis of weak jobs report and hiring freeze Inflation concerns and AI impact on labor Corporate strategy: Low hire, low fire, and AI Federal Reserve rate hike expectations Wage stagnation and consumer trade-offs Political implications of economic data Segment transition and market recap Nike's declining market share and strategy End of federal EV tax credits and sales spike Colorado state EV rebate program details Patchwork of state EV incentives and industry impact Used EV market volatility and state rebates Marketplace segment transition Daily market numbers and unemployment demographics Interview: The rise of affiliate marketing Clocked Out: Ryan Nichols leaves corporate life G7 oil release and closing credits
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