Marketplace Tech Marketplace Tech

Using generative AI for election-related research

Oct 19, 2026 · 4m

Summary

Marketplace correspondent David Brancaccio examines AI's role in the 2026 midterms by testing ChatGPT, Claude, and Gemini on California ballot propositions, noting initial errors but useful results after verification. He discusses research from Cornell showing that brief AI conversations can influence voting decisions more effectively than traditional ads. The segment concludes with practical advice for voters, including using multiple chatbots, verifying sources, and instructing AI to avoid sycophancy.

Topics discussed

Pega Blueprint: AI governance and compliance Marketplace Tech intro: AI in the 2026 midterms Testing chatbots for ballot proposition research Verifying AI sources and checking links Pega Blueprint: Building right, not just fast Odoo: All-in-one business software Researcher insights on AI and voter behavior Study: Chatbots more persuasive than political ads Tips for using AI to research elections Marketplace Tech sign-off This Is Uncomfortable: Financial planning series Capital One: Multi-agentic AI for car shopping
Listen ad-free on Castria