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Talking with AI ghosts of loved ones

Oct 12, 2026 · 10m

Summary

Marketplace Tech explores "generative ghosts," AI models that simulate interactions with deceased loved ones. PhD student Jack Manning discusses a study comparing first-person and third-person AI perspectives, finding that users valued emotional catharsis over factual accuracy. The segment highlights how prior communication styles influenced user expectations and notes that commercial applications require significant safeguards to prevent manipulation and ensure ethical use.

Topics discussed

Sponsorship and show introduction Introducing generative ghosts and the study How the AI models were trained and designed First-person vs. third-person ghost experiences Participant reservations and outward-facing concerns Sponsorship and return to the interview Filling in the blanks and overlooking inaccuracies Communication styles and suspension of disbelief Broader use cases beyond grief counseling Commercial risks and research safeguards Credits and Million Bazillion promo
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