Netflix struggles to retain viewers after a series' first season
Summary
Marketplace Tech examines Netflix’s “sophomore slump,” where hit shows lose significant viewership in their second seasons. Guest Brandon Katz explains that long production gaps and binge-release models may weaken audience loyalty compared to weekly drops. The episode also discusses Netflix’s cancellation strategies and potential shifts toward shorter turnaround times and varied release schedules to combat viewer churn.
Topics discussed
Sponsors: Cornerstone and GEP
Netflix's sophomore slump and viewer drop-off
Curiosity vs. loyalty and long production gaps
Binge model drawbacks and weekly release benefits
Content volume as a bug and fragmented attention
Sponsors: Cornerstone and Dell Pro
Show cancellations and viewership data
Netflix's future strategies and experiments
Credits and How We Survive promo
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