Marketplace Tech Marketplace Tech

The tech behind spooky season

Oct 28, 2026 · 11m

Summary

Marketplace Tech explores the sophisticated engineering behind modern Halloween attractions, featuring Kip Paley, Technical Director at 13th Floor Entertainment. The episode details how motion sensors, DMX lighting, and animatronics create immersive scare experiences like the Hollywood Haunted Hay Ride. Paley discusses the technical challenges of these temporary installations and shares his journey from a Midwestern upbringing to designing complex, story-driven haunted environments.

Topics discussed

Sponsor: University of Illinois MBA Program Intro: The tech behind modern Halloween haunts Meet Kip Polley and the 13th Floor Entertainment How motion sensors and show controllers trigger scares Designing immersive sound and lighting experiences The story of the town stuck in Halloween 1985 Balancing artistic vision with engineering practicality Sponsors: Pega Blueprint and Odoo Kip's background: From coal miner's son to engineer Starting a prop business with family savings The joy of creating memories for families Outro and sponsor: Capital One AI
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