California's data and privacy laws aren't being followed
Summary
Marketplace Tech examines California’s Data Delete Act, revealing that only 9% of registered data brokers comply with privacy laws, often using dark patterns to hinder requests. Stanford researcher Jennifer King discusses the new DROP system, which simplifies opt-outs, and advocates for private rights of action to strengthen enforcement. The episode also highlights concerns about AI developers purchasing consumer data for ad targeting.
Topics discussed
Sponsor: Odoo all-in-one business software
Marketplace Tech intro and California privacy laws
DELETE Act requirements and low compliance rates
Dark patterns used by data brokers to hinder requests
CalPrivacy enforcement and fines for non-registration
The DROP system: a one-stop shop for data deletion
How DROP simplifies opt-outs at scale
Sponsor: Optum healthcare services
Sponsor: Raymond James financial services
Advocating for private right of action in privacy law
AI developers buying data for ad targeting
Outro and listener survey announcement
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