Marketplace Tech Marketplace Tech

What happened to alternative energy investments from the 1970s?

Jun 1, 2026

Summary

Marketplace Tech explores why alternative energy innovation stalled after the 1970s oil crisis, despite initial government support and corporate experimentation. Historians Cyrus Modi and Dante Lariccia explain how shifting political priorities under Reagan and falling oil prices derailed early renewable momentum. The episode highlights how this era nonetheless planted the seeds for today’s solar and wind growth, which now generates 17% of U.S. electricity.

Topics discussed

Sponsor: Odoo business software Sponsor: Cornerstone workforce platform Marketplace Tech intro and oil price context 1970s energy innovation boom Government solar funding and Carter's panels Sponsor: Cornerstone AI for people Sponsor: QuickBooks and Chuck Feeney philanthropy Policy shifts and rise of renewables Preview: Solar geoengineering controversy
Listen ad-free on Castria