Marketplace All-in-One Marketplace All-in-One

What's an auction and how does it work?

Sep 15, 2026 · 28m

Summary

Hosts Ryan and Bridget answer a listener's question about how auctions work by visiting a livestock sale and a high-end art auction. They learn from a 16-year-old licensed auctioneer about opening bids, the fast-paced "chant," and the "going once, going twice" rule. After impulsively buying a goat named Armand for $500, they attempt to resell him at Sotheby's, where the price skyrockets after Armand accidentally eats a $2.4 million LeBron James basketball card. The episode concludes with the card's owner recovering his property and paying the hosts $500 for the goat, teaching lessons on bud…

Topics discussed

Season 11 teaser and listener question intro Paper cut mishap and switching to digital questions Hezekiah's questions about auctions LeBron James card auction backstory Bidding on the LeBron James card Asking random kids not-so-random questions Card sold and the $500 budget realization Meeting Shaley, the 16-year-old auctioneer Livestock auction and the auctioneer's chant Why auctions are used instead of fixed prices Bidding war for the goat Armand The all sales final policy and goat regret Shaley's background and naming the goat Plan to resell the goat and the missing card Taking the goat to Sotheby's Fine art auction atmosphere and paddles Online and telephone bidding explained Ryan's country song to boost goat bids Bidding strategy and the $600 goat price The goat ate the $2.4M card and price surge Money history trivia: The $100,000 bill Resolution, auction summary, and goat farewell National Geographic auction and episode outro Credits, sponsors, and other Marketplace podcasts
Listen ad-free on Castria