Understanding the "stealthy wealthy"
Sep 15, 2026 · 6m
Summary
Marketplace explores the surge in biodiesel production, noting how soybean oil is increasingly blended into diesel to support farmers, despite limited impact on pump prices. The episode also features authors Eric Zwick and Owen Zadar, who reveal the existence of 3 million "everywhere millionaires"—private business owners holding $5 trillion in wealth. They explain how tax reforms since 1986 have driven this hidden wealth accumulation and argue for higher taxes on these individuals to fund essential social programs.
Topics discussed
Pega: AI efficiency and predictable costs
Odu: All-in-one business software platform
Intro: Crush report and community millionaires
Marketplace intro: Soybean processing context
Soybean refresher: Oil, meal, and biofuel history
Biofuels impact on diesel prices and policy
Farmers' perspective on diesel value changes
Sponsor: Hard Lessons podcast from Morgan Stanley
Pega: AI efficiency and predictable costs
Odu: All-in-one business software platform
Intro: The 'Everywhere Millionaire' concept
Defining the hidden group of Main Street millionaires
Estimating the number and wealth of these owners
Case studies: Portillo's and the 'Batman' car dealer
Methodology: Using Treasury tax data for research
Tax history: 1986 reform and business reorganization
2017 Tax Cuts and Jobs Act impact on wealth
Recent legislation: Medicaid cuts vs. tax deductions
Call for tax reform on wealthy business owners
Guests and hosts sign-off
Sponsor: Must Be the Money podcast
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