Amazon VP Daniel Rauch explains how Alexa Plus, now a Prime benefit, leverages generative AI to complete complex tasks like booking restaurants and buying tickets, distinguishing it from other chatbots by finishing jobs rather than just researching. The episode covers the business model, highlighting a 25% lift in Prime signups and larger shopping baskets driven by the assistant's convenience. Rauch also discusses the importance of purpose-built Echo hardware for home integration and outlines future plans to expand Alexa’s capabilities beyond the home through devices like Alexa Buds and Fra…