EP04 | Why You Don’t Know What’s Driving Growth
Summary
Kendra Losey argues that ineffective marketing often stems from misalignment rather than a lack of tools or effort. She uses an outrigger canoe analogy to illustrate how disconnected tactics fail to drive business goals, citing an insurance firm that gained engagement but not leads. Losey urges leaders to step back and ensure every tactic supports a clear strategic through line, offering a diagnostic session to help fix these foundational issues.
Topics discussed
Introduction: When marketing feels expensive but ineffective
The trap of looking productive without hitting goals
Why adding tools and people isn't the solution
The danger of disconnected marketing channels
Outrigger canoe analogy for team alignment
Case study: Social media success with wrong audience
Why optimizing single channels fails without alignment
Identifying positioning and alignment as root causes
Conclusion and diagnostic session offer
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