From $120K to $750K With Local SEO: Bodhi Gallo Reveals the Playbook
Summary
Bodie Gallo, co-founder of Stryker Digital, shares his journey from local SEO practitioner to agency leader, highlighting how he scaled a dumpster rental business through organic growth. The episode provides a comprehensive local SEO playbook for home service businesses, covering Google Business Profile optimization, review strategies, and the importance of driving direction manipulation. Gallo also discusses advanced tactics like cloud links, local link exchanges, and digital PR to build brand authority. Finally, the conversation explores optimizing for AI search engines and the evolving l…
Topics discussed
Guest background and show introduction
From personal finance to local SEO and the dumpster business
Agency growth and the value of industry data
Early tactics: Google Business Profile and reviews
Plumbing playbook: Niche, GBP, and domain strategy
Sponsor and office location for service area businesses
Website structure and location page linking
Optimizing GBP: Services, products, and posts
Content, backlinks, and embedded maps
Review management and the importance of authenticity
Sponsor: 0rank AI for AI search visibility
Review strategy: Velocity, gating, and black hat risks
Driving direction manipulations and negative review attacks
On-page optimization: Service pages and blog content
Off-page tactics: Listicles, social, and parasites
Link building: Digital PR, local links, and cloud links
AI search optimization and the power of Reels
Yelp's role in AI search and data licensing
The new search engine landscape and closing remarks
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