Magical & Revolutionary Magical & Revolutionary

3: 'A Web Site from Before the Web' with Adam Engst

Jun 5, 2026 · 1h 21m

Summary

Adam Inks joins Sam Biddle to celebrate TidBits’ 36-year history, tracing its evolution from a 1990 HyperCard mailing list to a modern web publication. They discuss the technical hurdles of early internet distribution, the shift from a collaborative team to a solo operation, and the changing landscape of Mac journalism. Inks also reflects on Apple’s growth, the decline of independent tech blogs, and the enduring value of curated, high-quality reporting in an era of AI and mainstream media saturation.

Topics discussed

Origins of Tidbits: HyperCard, BinHex, and early internet Early distribution challenges and the transition to the web Evolution of the Mac ecosystem and developer landscape The decline of April Fools' speculative fiction in tech media Working with spouse Tanya: Collaboration and editing workflows Transitioning Tidbits to a solo operation and freelance changes Publishing workflow: Web-first, SEO, and historical consistency Apple's rise and the role of independent press in holding it accountable Shift from passion blogs to professional media and niche content International translations and volunteer community efforts Syndication model for Apple consultants and AI challenges Independent documentation vs. official manuals and long-form content The Take Control book series: Success, burnout, and sale Nostalgia for discontinued Mac hardware and software Favorite Macs: iMacs, MacBook Pros, and ergonomic preferences Apple software bugs, third-party apps, and design perfectionism Career advice: Learning concepts over specific tools
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