Mac Folklore Radio Mac Folklore Radio

What Steve Jobs Thinks of Your Industry (1996)

Sep 7, 2026 · 8m

Summary

Steve Hayman recounts a 1996 visit to NeXT where Steve Jobs bluntly told a retail customer they were "too stupid" to value their technology, a remark that surprisingly resonated with the client. The episode also features John Roenestein discussing Jobs’ disinterest in enterprise sales and his absence from a major CIO event. Additionally, a 1996 clip showcases Jobs demonstrating WebObjects, highlighting its speed and ability to build dynamic web pages on the fly.

Topics discussed

Introduction and 1996 context at NeXT WebObjects product and pricing history Post-merger price drop and team reactions Customer visit format and Steve Jobs' role Retail chain customer and project background Steve Jobs joins the Q&A session Customer asks about retail market struggles Steve Jobs' blunt response about retail CIOs Customer's positive reaction and relationship saved Steve Jobs demonstrates WebObjects framework Dynamic database publishing and FedEx example Browser compatibility and on-the-fly page building Live demo of flight booking application WebObjects bundled with Mac OS 10 Server John Ruestein on NeXT's enterprise transition Steve Jobs' disinterest in enterprise sales Outro and podcast resources Closing thought on developer efficiency
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