Fake Empire
Summary
Futurism reporters Maggie Harrison-Dupre and John Christian expose Brown Brothers Media, an Australian-owned network of over 25 websites that employs AI to generate content under the names of hundreds of fabricated experts and elderly personas. The investigation reveals how the company bought expired domains to manipulate Google’s algorithms, driving tens of millions of monthly visits through emotionally manipulative "slop" articles. When journalists began asking questions, the network deleted thousands of fake bylines and shifted to using real employees as "meat proxies" for AI-generated t…
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