Rod Wave talks ‘Don’t Look Down’ dropping 8/28 + breaks down business moves & record-setting concerts
Aug 27, 2026 · 1h 2m
Summary
Fat Joe and Jada interview Rod Wave, who discusses his evolution from a touring rapper to a savvy businessman. He shares lessons on networking, avoiding "survivor's guilt," and building ventures in film, sports, and real estate. Rod also critiques exploitative industry contracts and emphasizes the importance of understanding business structure and influence to maintain control and longevity in his career.
Topics discussed
Intro: Sprite Living Tracklist and Ad Breaks
Joe and Jada Show Intro and Guest Hype
Rod Wave on Features and Interview Fatigue
Rod Wave on Radio Tours and Early Career
Lessons on Loyalty and Losing Friends
The 10 Million Dollar Check and Real Friends
Patience in Business and Tequila Aging
Fat Joe on Controlling His Own Touring Business
The Formula: Money, Influence, and Structure
Applying the Business Formula to Film and Music
Sprite Ad and LinkedIn Campaign Promo
Rod Wave's Mental Shift and Studying Patterns
Record Label Exploitation and Partnership Deals
Rod Wave's Humble Beginnings in the Bronx
Artist Exploitation and Taking Responsibility
Inspiration from Young Rappers and Regional Growth
Discipline, Strategy, and Apollo Theater Wins
Overcoming Imposter Syndrome and Stage Fright
Merch Promo and Ad Breaks
Street Credibility and Fashion Influences
New Album 'Don't Look Down' and Intro Track
Highest Grossing Hip-Hop Show and Fan Connection
Sprite Living Tracklist Call to Action
Outro: Hollywood Handbook Promo
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