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Are we in a 'color recession'?

Sep 21, 2026 · 25m

Summary

Host Brittany Lusece explores the "color recession" with Amog Dimri and Katie Kelleher, examining why American cities, cars, and homes have shifted toward neutral grays. The guests discuss how risk aversion, economic instability, and the "quiet luxury" trend have made bold colors feel risky or tacky. They trace the history of color signaling, from Tyrian purple to mid-century cars, and note that vibrant hues now primarily exist in temporary spaces like social media and fashion. The episode concludes by suggesting that a renewed "colorist movement" could help people reclaim color as a safe f…

Topics discussed

Intro: Unpopular color opinions and the 'color recession' Introducing guests Amog Dimri and Katie Kelleher San Francisco's colorful history vs. modern gray cities Why car colors faded: regulations and resale value Rentals, flippers, and the loss of personal expression Quiet luxury, class signaling, and the fear of risk Farrow & Ball, texture, and how context defines class Historical context: Tyrian purple and sumptuary laws Sponsor break and show promotion Cultural homogenization and the whitewashing of aesthetics Color as risk: surveillance, control, and survival The myth of white marble and the Met exhibit Pantone's 2026 color and the politics of white Color migration to social media and fast fashion The death of color advisory and low-risk online expression Color as a temporary, experiential trend Dr. Color and the need for a modern colorist movement Reclaiming childhood joy and freedom with color Closing remarks and credits
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