IM 882: AI Rubberz? - From Fart Apps to AI Agents The Journey of a Tech Rulemaker
Aug 4, 2026 · 2h 20m
Summary
Hosts Jeff Jarvis and Paris Martineau interview Philip Shoemaker, former App Store rules architect and founder of Persona Shield. Shoemaker discusses his new platform, which protects creators from deepfakes by scanning for unauthorized likeness usage and enabling monetization. He also shares his experience with SIM-swapping hacks and previews his upcoming book on digital security. The episode concludes with news on AI agent security breaches and the intensifying price war among AI models.
Topics discussed
Introduction and guest arrivals
Jeff Hawkins on brain science and Persona Shield
Jeff's history at Apple and Numenta
Apple App Store struggles and the future of apps
Persona Shield: protecting identity from deepfakes
Monetizing likeness and decentralized identity
Jeff's SIM swap hack and Greg Brockman controversy
Deepfake detection and creator consent models
AI security risks and cloud vulnerabilities
Local AI models and Meta Ray-Ban glasses
Meta's open AI strategy and developer kits
Building apps for Meta glasses and local AI
The AI necklace art project and funding
AI solving math problems and AGI claims
AI sycophancy and medical advice reliability
Common Crawl opt-outs and journalism ethics
AI in journalism and hyperlocal news
Podcast schedule changes and book promotions
Zoox autonomous cars and earthquake safety
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