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IM 882: AI Rubberz? - From Fart Apps to AI Agents The Journey of a Tech Rulemaker

Aug 4, 2026 · 2h 20m

Summary

Hosts Jeff Jarvis and Paris Martineau interview Philip Shoemaker, former App Store rules architect and founder of Persona Shield. Shoemaker discusses his new platform, which protects creators from deepfakes by scanning for unauthorized likeness usage and enabling monetization. He also shares his experience with SIM-swapping hacks and previews his upcoming book on digital security. The episode concludes with news on AI agent security breaches and the intensifying price war among AI models.

Topics discussed

Introduction and guest arrivals Jeff Hawkins on brain science and Persona Shield Jeff's history at Apple and Numenta Apple App Store struggles and the future of apps Persona Shield: protecting identity from deepfakes Monetizing likeness and decentralized identity Jeff's SIM swap hack and Greg Brockman controversy Deepfake detection and creator consent models AI security risks and cloud vulnerabilities Local AI models and Meta Ray-Ban glasses Meta's open AI strategy and developer kits Building apps for Meta glasses and local AI The AI necklace art project and funding AI solving math problems and AGI claims AI sycophancy and medical advice reliability Common Crawl opt-outs and journalism ethics AI in journalism and hyperlocal news Podcast schedule changes and book promotions Zoox autonomous cars and earthquake safety
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