Search Engine x Better in Person
Sep 29, 2026 · 43m
Summary
Search Engine Nation announces its move to video production in 2027, inspired by Steven Dubner’s new show, Better in Person. The episode features an interview with renowned architect Bjarke Ingels, who discusses his firm BIG’s projects, including the LEGO House and a NASA lunar building initiative. Ingels explores the concept of "utopian pragmatism," the economics of architecture, and his vision for creating spaces that transcend traditional identities.
Topics discussed
Announcement of upcoming board meeting for listeners
Search Engine Nation experiments with video in 2027
Introduction to Better in Person and guest Bjarke Ingels
Bjarke Ingels' background and the moon dust gift
The elusive architect and questions from BIG staff
First impressions of VIA 57 and firm size
Creative direction and the 'primordial soup' of ideas
The lack of royalties for architects
Low salaries and the love for the craft
The feeling of building and winning competitions
Rivalry in architecture and the Hamburg Opera House
The high cost of architectural canvases
The concept of the oxymoron in design
Pragmatic utopianism and undocctored data
Identity, labels, and the movie Complete Unknown
Pitching the BQE tunnel project in Brooklyn
Yes is More and defining oneself by what you are for
Form-giving and the Danish philosophy of design
Intellectual property and the cover song analogy
Bjarke's parents and his path to architecture
Architecture as the highest form of art
The bucket list and manifesting big projects
The drive for greatness and the New York skyline
New York as a canvas for cacophony
Admiration for the Sydney Opera House
Legacy and architecture as a lifelong art form
Closing remarks and show credits
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