Do THIS and Never Buy Leads AGAIN - How to Sell Insurance
Summary
Host Ryan Federico joins Grant Lieber and Ashton Delango Lunday to discuss building brand awareness for insurance agents. They emphasize curating professional social media profiles, avoiding polarizing political posts, and leveraging Google My Business reviews to establish credibility. The episode also covers using platforms like Advisor Verified and showcasing team success to attract both clients and new agents.
Topics discussed
Introduction and the importance of digital brand awareness
Grant's advice on managing social media presence and neutrality
The risk of alienating half your potential client base
Ashton on defining your personal brand and attracting the right fit
Avoiding exclusionary language and unprofessional content
Building credibility through Google My Business and reviews
Ashton's experience with Google reviews and client testimonials
Best practices for soliciting and managing online reviews
Balancing personal authenticity with professional boundaries
Establishing a business presence with websites and social pages
Recommended tools: Advisor Verified and Jumpstart Go
Using social media and groups to attract agents to your team
The role of culture and job satisfaction in recruitment
Final tips: auditing your profile and acting as the smart version of you
Closing remarks and call to action for listeners
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