Advice Line with Chris Riccobono of UNTUCKit
Summary
Guy Raz and Untuckit co-founder Chris Riccobono advise entrepreneurs on scaling apparel and tech brands. They discuss navigating tariffs, shifting marketing from paid social to wholesale and radio, and defining target tribes. Callers seek guidance on building brand identity for hybrid shorts, increasing awareness for a senior safety app, and leveraging NHL clearance for hockey visors.
Topics discussed
Intro and sponsor messages
Chris Riccobono on Untuckit's current challenges and market shifts
Advice for Adrian Alvarez on scaling his hybrid shorts brand
Sponsor messages and break
Advice for Preet on marketing Snug Safety to seniors
Sponsor messages and break
Advice for Derek on growing Hockey Ninja via player endorsements
Chris's retrospective advice and episode outro
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