Advice Line with Carlton Calvin of Razor
Summary
Guy Raz is joined by Razor USA founder Carlton Calvin to advise entrepreneurs on scaling their businesses. They discuss a party game creator’s path to market, a stationery designer’s shift from Etsy to retail, and a distillery’s strategy for product focus. Calvin shares insights on trend-spotting, the challenges of patent litigation, and the importance of delegation and brand building.
Topics discussed
Sponsors: Function, SoFi, and Enjin
Introduction to Carlton Calvin and Razor USA
Institutionalizing trend-spotting and finding hits
The challenges of fighting copycats and patents
Caller Sean: Scaling the party game Eulogy
Sponsors: Enjin, Apple Card, Amex, and Anthropic
Caller Shereen: Transitioning stationery sales from Etsy to retail
Sponsors: Shell and NetSuite
Caller Mark: Simplifying a distillery's product line
Carlton's advice on delegation and handling crazes
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