Influencers, Algorithms, and the Business of Belief
Topics discussed
Introduction and guest background
Sam Ogburn's career transition to marketing
The economics of being an influencer
How algorithms and value dictate visibility
Influencer networks and FTC disclosure issues
AI slop and the impact on content quality
Platform accountability and user attention
The human element of influence and connection
Media consolidation and consumer vulnerability
Sam's origin story: UK politics and hate speech
Defining disinformation and conspiracy theories
The hybrid ecosystem of bad actors and influencers
Algorithmic radicalization and social fragmentation
Platform differences and epistemic chaos
AI's role in amplifying disinformation
Regulation, Section 230, and platform liability
Conclusion and next episode preview
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