Where Logic Hides
Aug 6, 2026 · 29m
Summary
Martin Grunburg shares a personal story about losing his cat due to a flawed internal narrative, illustrating how humans think in stories rather than pure logic. He introduces his "behavior ecosystem" model, comprising environment, emotions, cognition, and behavior, to explain how these elements interact. Grunburg argues that understanding these underlying narratives is key to achieving "behavior literacy" and improving decision-making.
Topics discussed
Cold open: Panic over missing cat Hobie
Intro: Habits to Goals podcast and behavior literacy mission
The UBM model: Upstream education vs therapy
The four elements of the behavior ecosystem
Applying behavior literacy to leadership and AI
Story: Locking cat Hobie out and the resulting panic
Promo: Habits and Goals Workshop on Maven
Auditing the idiocy: Why I dismissed the warning
The fallacious story: 'She'll be fine' vs reality
Logic vs Stories: Einstein smoking and seatbelt hacks
Mark Turner: Narrative as the fundamental instrument of thought
Cognition at the center: How stories drive behavior
Final promo: Workshop details and discount offer
Outro: Hosts praise Martin's approach to habits
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