Good Game with Sarah Spain Good Game with Sarah Spain

Part 3 - Built By Women: The Story of Soccer in the U.S. with Jessica Berman

Aug 4, 2026 · 37m

Summary

In this episode of Good Game, host Sarah Spain interviews NWSL Commissioner Jessica Berman as part of the "Built by Women" series. They discuss the league’s present and future, covering expansion, the controversial HIP rule, and rebuilding player trust. Berman addresses challenges like media coverage and global talent competition while highlighting upcoming events like the 2027 World Cup and LA 28 Olympics. The conversation also touches on fan demographics and the league's independence from national federations.

Topics discussed

Intro: Built by Women series and NWSL Commissioner Jessica Berman Sponsors: GEICO, Capital One, Kiskali, and Vital Proteins Guest Intro: Jessica Berman's background and NWSL context NWSL Expansion: Boston and Denver joining the league Challenges: Competing for attention and media coverage HIP Rule: Implementation, salary cap, and player grievances Player Relations: Market visits and building trust Fan Demographics: Core fans vs. casual growth Sponsors: GEICO, Capital One, Cosentix, and Vital Proteins Summer of Soccer: Leveraging the World Cup for growth Schedule: FIFA breaks and national team windows Independence: NWSL's separation from US Soccer Columbus Crew: Haslam Sports Group and expansion values Future Growth: Expansion plans and league size Speed Round: Women leaders in soccer Outro and Sponsors: GEICO, Capital One, Cosentix, Vital Proteins Play of the Day: Sophie Grant's ultrarunning record Credits and Final Sponsors: Boost Mobile and ChatGPT
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