23/10, 2026 - Dubbla med Hedvig Henrekson
Summary
Godmorgon! This episode features Clara Christiansen and guest Hedvig Henriksson, co-founder of Dubbla Deli, who discuss their transition from a food stall to opening their own New York-Italian inspired restaurant. They cover the challenges of renovating a difficult venue, menu development, and the high costs of health inspections. The conversation also touches on a controversial UK roast incident involving comedian Daniel Sloss and the role of social media influencers in the restaurant industry.
Topics discussed
Sponsors: HubSpot, Shopify, and Lincoln Rejuvenate
Introduction and guest welcome: Jonte Tengvall
Update on the sandwich shop and new restaurant plans
Challenges of renovating a restaurant in Stockholm
Restaurant concept: American-Italian fusion
Menu details: Tiramisu, ice cream sandwiches, and pasta
Dishes, dressings, and the restaurant name
Health inspections and costs in the food industry
Sponsors: HubSpot and Shopify
Chat idea: DIY McFlurry frozen yogurt shop
Critique of the concept and Mongolian Barbecue memories
Beer pricing, target crowd, and opening hours
Target age group and first beer tap: Menabrea
Beer branding, national identity, and wine selection
Wine list strategy and glassware choices
Basement plans: private room and self-tap beer
Sponsor: Shopify
Staff uniforms and branding
Work stress, difficult customers, and a 'dam' story
Discussion on a controversial comedian's roast
Sponsors: HubSpot and Shopify
Social media presence and restaurant reviews
DIY construction, painting, and opening timeline
Licking plates, 'slarvsylta', and Leif G W Persson
Word of the day: Utopi and Synonymer.se
Name day shoutout to Mats Severin
Closing: Opening date, socials, and patronage
Outro and credits
Sponsor: Estee Lauder Glimmer
Listen ad-free on Castria