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A Conversation about Unrivaled's $650M Valuation with Co-Founder Alex Bazzell

Aug 26, 2026 · 19m

Summary

Alex Bazel, co-founder of Unrivaled, discusses the league’s $100 million fundraise, valuing it at $650 million. He outlines plans to expand the tour model, upgrade venues, and integrate NIL opportunities for college athletes. Bazel emphasizes player equity ownership and maintaining a complementary relationship with the WNBA to dominate the winter basketball calendar.

Topics discussed

Gatorade advertisement Introduction and $100M fundraise announcement Five-year plan, tour model, and venue strategy Athlete welfare and truncated season benefits Growth strategy and capital allocation Owning the winter calendar and expansion NIL partnerships and college player pipeline Gatorade Zero advertisement Player equity structure and vesting details Comparison with Project B and international growth Relationship with WNBA and ecosystem integration Uber Eats back-to-school advertisement
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