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A Conversation on NBA Europe, the Next NBA CBA & More with NBPA Chief David Kelly

Aug 28, 2026 · 15m

Summary

NBPA Executive Director David Kelly discusses the launch of Players United, a new venture focused on authentic player branding, content, and a Los Angeles training facility. He addresses upcoming CBA negotiations, criticizing the second salary cap apron for shifting financial burdens onto players and hindering team retention. Kelly also covers the NBA’s potential European expansion, arguing players deserve revenue share, and supports measures against tanking while emphasizing the need for a more thoughtful game schedule.

Topics discussed

Gatorade Light commercial and ad disclaimer Introduction of Players United and David Kelly Mission of Players United: Authentic player representation The 'Own the Game' ad campaign and player engagement New NBA player training facility in Los Angeles Upcoming CBA negotiations and 2028 opt-out Criticism of the second salary cap apron Impact of cap rules on player pay cuts and decisions Schedule concerns: Back-to-backs and player rest NBA Europe expansion and revenue sharing disputes New anti-tanking measures and draft pick values WNBA season success and off-court controversies College sports NIL rights and potential unionization
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