Freakonomics Radio Freakonomics Radio

689. Here’s Why Your Hamburger Just Got So Pricey

Oct 2, 2026 · 49m

Summary

This episode investigates why beef prices are soaring despite record demand, featuring economist Daryl Peale and King Ranch CEO Robert Hodgen. They explain the "beef cycle," where slow cattle reproduction and drought have shrunk the US cow herd, forcing reliance on imports. The show also explores the history of the "Beef Trust" and current antitrust scrutiny of the four major packers, who control 85% of processing. Guests debate whether this concentration harms farmers or creates efficiency, while noting Brazil’s rise as the world’s top producer.

Topics discussed

Sponsorships: LinkedIn and Amika Quiz: Identifying the beef industry Introduction and guest Daryl Peale Complexity of the beef supply chain The ground beef paradox and price rise The cattle cycle and supply constraints King Ranch and genetic advancements Market power of the big four packers Sponsorships: Mint Mobile and Schwab Declining US beef cow inventory Antitrust concerns and JBS expansion Differentiated products and contract farming History of the Beef Trust Antitrust laws and market consolidation Consumer welfare standard and mergers Sponsorships: NetSuite and Pure Insurance Brazil's rise in beef production JBS bribery and price fixing lawsuits Retailer margins and DOJ investigation Proposed reforms and industry challenges Conclusion and credits
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