The Economics of Everyday Things: Animal Urine
Summary
Host Zachary Crockett explores the lucrative market for animal urine with Ken Johnson, founder of PredatorP.com. Johnson explains how predator scents like coyote and wolf urine are used by hunters to camouflage and by homeowners to deter pests like deer and rabbits. The episode details the supply chain, global demand, and mixed scientific evidence regarding the effectiveness of this natural pest control method.
Topics discussed
Introduction to The Economics of Everyday Things
Ken Johnson and the smell of money
Origins: Hunting scents and camouflage
Pivot to pest control and deer population boom
Market growth and product variety
Sourcing and processing animal urine
Global demand and unique use cases
Scientific effectiveness and pranks
Business legacy and conclusion
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