PODCAST - Paula Dau e Fábio Figueiredo | - T5 #006
Summary
Host Eduardo interviews photographers Paula and Fabio, along with GoImage representative Jennifer, discussing their journey from wedding photography to family and investigative projects. They debate the necessity of multiple Instagram accounts, the importance of storytelling in marketing, and how to effectively promote award-winning work through paid advertising and engaging video content.
Topics discussed
Introduction and Go Image product promotion
Audience interaction and guest introductions
Jennifer's background and social media presence
Photography business, contests, and content creation
The shift from photography to video production
Financial goals and the importance of pricing
Setting SMART goals for photography business targets
Implementing the risk inversion sales strategy
Consultative selling and handling client objections
Action plans and the PASTOR sales framework
Book and series recommendations and closing
Listen ad-free on Castria