DIRETOR DE MERCADOS GLOBAIS DA HOTEIS.COM - Juan Carrlos
Sep 23, 2026 · 47m
Summary
Juan, diretor de mercados globais das Américas da Hotels.com, compartilha sua trajetória do Equador aos EUA e Brasil, onde iniciou a operação local em 2018. Ele destaca a importância de adaptar o modelo de negócio à realidade brasileira, como a implementação do pagamento parcelado, para impulsionar o crescimento. A conversa aborda a estratégia de fidelidade para viajantes a trabalho, o uso de IA para personalizar a experiência do usuário e a visão de futuro da empresa no mercado de viagens.
Topics discussed
Sponsor: LinkedIn Hiring Pro
Sponsor: Hotéis.com free night offer
Juan's background: Ecuador and soccer
Moving to the US and adapting to culture
Reflections on the American Dream
Differences in social dynamics: US vs LatAm
Joining Hotels.com and the transition from Microsoft
Building the team and early growth in Brazil
Understanding local payment habits (installments)
Implementing local payment solutions
Leadership and team management in growth
Hotels.com differentials and focus on hotels
Features for business travelers
Loyalty program: free night reward
Brazil's travel market recovery and priorities
Brazilian travelers' global footprint and trends
Future outlook: AI, expansion, and partnerships
User experience, machine learning, and feedback
The value of adaptability and uncertainty
Balancing data, intuition, and career advice
Closing remarks and sign-off
Listen ad-free on Castria