First, Last, Everything First, Last, Everything

Craig Hockenberry - Principal, The Iconfactory

Apr 29, 2026 · 1h 2m

Summary

Craig Hockenberry, principal at Icon Factory, discusses his tech journey from early teletype programming to developing the influential Twitterific app. He reflects on the app’s legacy, including coining the term "tweet," and shares how the Apple Watch aided his recent health recovery. The episode concludes with his current work on the Tapestry app and his enduring admiration for the iPhone.

Topics discussed

Introduction to First Last Everything and guest Craig Craig's first tech: Teletype and early programming Working at Computerland and early career Creating Icon Dropper and joining Icon Factory Icon Factory's freeware model and business evolution Developing Twitterific for the original iPhone Accessibility features and community impact Apple Watch health metrics saving Craig's life Tapestry app and the open web feed reader The '7' habit tracker app design philosophy History of the Moog synthesizer The iPhone as essential tech and iOS development Impact of AI and Twitter changes on Icon Factory Future of AI, open web, and closing thoughts
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