Woo-Woo Fashion
Summary
Lauren Sherman interviews JJ Martin, founder of La Double J, about her journey from freelance journalist to building a conscious fashion and home brand in Milan. They discuss the evolution of Milan as a fashion capital, the challenges of internationalization, and Martin’s strategy for maintaining profitability through luxury production in Lake Como. The conversation highlights how Martin integrates spirituality into her business model, creating "raise your vibration" retail spaces and collaborating with wellness-focused hospitality brands.
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