Expected Own Goals Expected Own Goals

xOG UNLOCKED: Diving into Data with Boston Legacy's Jordyn Kaplan

Jul 24, 2026 ยท 42m

Topics discussed

Intro and guest introduction: Jordan Atwell Role of Director of Data Analytics and cross-departmental collaboration Communicating data to non-savvy staff and building trust with coaches Establishing team identity and data-driven recruitment philosophy Learning from coaching staff and breaking down departmental silos Transition from Inter Miami to Boston Legacy and NWSL challenges Constructing positional profiles and player valuation models Player development: Identifying trainable vs. innate skills Ad breaks Case study: Signing Annie Carrick and initial roster construction Refining recruitment strategy for the second season Balancing physicality with technical play style Managing expectations during a losing start using data storytelling The importance of trust and collaborative data interpretation Educating players on data and visualizing performance metrics Outro and final thoughts on Boston Legacy
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