Why Lightspeed is going all-in on creator-led venture capital
Summary
TechCrunch Equity hosts Claire Zhao and Josh Matz from Lightspeed Venture Partners to discuss the rise of the "creator investor" role. They explore how VC firms are leveraging Instagram and TikTok to reach tech-curious audiences beyond traditional Tech Twitter. The conversation covers deal sourcing, brand building, and the strategic value of in-house media operations like their podcast, Light Work.
Topics discussed
Intro: The rise of creator investors in VC
How Claire Zhao was hired via Instagram DM
Why Josh Matches recruited Claire for her content
Reaching tech-curious audiences on TikTok and IG
Building relationships before the founder journey
Gaining real-time feedback from end users
Brand building as a door opener for VCs
The time and effort behind content creation
VC firms and the greenfield of social media
Addressing concerns about influencer credibility
Measuring ROI and expanding surface area
Founder discovery stories from content
Future of Lightspeed's media empire and Lightwork
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