HOW THIS LEADER HELPS HIS TEAM CLOSE HUGE ENTERPRISE DEALS
Topics discussed
Introduction and B2B Revenue courses
Josh Safford's background and career transition
The struggle of the first year in sales
Finding groove and learning to sell
Epiphany: Breaking rules and building trust
Josh's foundational discovery process
Critique of formulaic sales tactics
Analogies: Camping, aviation, and instinct
Managing up and justifying creativity
Creativity, resilience, and testing champions
The pressure of not losing deals
Leading cross-functional teams as an IC
Strengths: Strategy and champion relationships
Translating art into CRM data
Visualizing strategy and customer pain
Conclusion and course promotion
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