Drivetime Drivetime

Women in farming

Sep 16, 2026 · 9m

Summary

This Drivetime segment covers the "We Make Greatness From Grass" campaign, a rap-themed initiative by the Grazing Squad to attract younger people to farming. Guests Katie Gleason and Karina Rosengrave discuss their roles in the video and their paths into agriculture, including Katie's transition from hairdressing to dairy farming and Karina's expansion into free-range eggs. The conversation highlights the disconnect between consumers and food sources, the technical nature of modern farming, and the importance of recognizing women in agriculture, with Karina serving as an ambassador for the …

Topics discussed

Introduction to the 'We Make Greatness from Grass' campaign Katie Gleason discusses her role in the music video Karina Rosengrave on the campaign's creativity and reach Katie's transition from hairdresser to dairy farmer Karina's background in beef farming and diversification Katie's journey into farming and discovering its complexity Katie's agricultural education at TUS Karina as ambassador for the International Year of the Woman Farmer Reception of women in agriculture and educational entry points The Green Cert and practical learning for new farmers
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