1: Let’s Get This Started
Summary
Jason Snell and Mike Hurley introduce the "One More Thing" bonus feed, a member-exclusive channel for *Designed in California* that offers ad-free episodes and production updates. They explain the technical reasons for separating the feed to maintain episode numbering and discuss the complex, backward production process required to launch the show after its Kickstarter funding. The hosts detail their workflow, including a custom AI tool for syncing video with audio edits and the rigorous editing standards for the upcoming seven-episode series on the Mac OS crisis.
Topics discussed
Welcome to the Designed in California bonus feed
Why a separate feed is needed for bonus episodes
Production meeting check-in and recording timeline
Re-editing Series A and preparing Series B for members
Benefits of membership: no ads and binge listening
Complex production workflow and ad integration challenges
Lessons learned from backward planning and file management
Post-production goals: clips, YouTube optimization, and video
Workflow benefits and script feedback processes
Listener feedback on natural conversation vs. scripted feel
Detailed editing process and removing filler words
Editorial roles and the learning curve of recording
Writing process for Series C and show evolution
Episode structure, intros, and section breaks
Goals for reaching new audiences beyond Kickstarter backers
Video distribution challenges: YouTube, Spotify, and HLS
Audio-first production philosophy and video sync tools
Video enhancements: photos, licensing, and future features
Upcoming series: Mac OS crisis and the origin of the iPod
Future content plans: iPhone anniversary and Apple-Microsoft
Merchandise updates and how to send feedback
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