Ovomaltine: Crocante por acidente?
Summary
A episode features Silvia Amaral, General Manager of ABF in Brazil, discussing the heritage and strategy of Ovo Maltine and Twinings. They explore how the brand’s unique crunchy texture, a production quirk that became a core identity, drives consumer loyalty and informs product development. The conversation highlights the complex operational and marketing efforts behind the ten-year anniversary of the McDonald’s milkshake partnership, emphasizing the importance of aligning brand essence with consumer moments. Finally, they address distribution strategies, advocating for partnerships over bu…
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