Emma Grede, businesswoman
Summary
Business mogul Emma Greig joins Lauren Laverne on Desert Island Discs, discussing her rise from East London to co-founding Skims and Good American. She reflects on her childhood responsibilities, career hustle, and balancing motherhood with high-stakes business. Greig selects eight tracks, including Diana Ross and Robin S, sharing the personal stories behind each choice.
Topics discussed
Introduction and Emma Grede's background
Daily life, ambition, and long-term planning
Music choice 1: Diana Ross and childhood inspiration
Growing up in East London and family dynamics
Music choice 2: Karen Carpenter's Superwoman
Early jobs, school, and dropping out of college
Music choice 3: Robin S's Show Me Love
Internships, fashion industry, and finding sponsorship
Negotiating value and founding Later
Meeting husband Jens and the rise of influencer marketing
Music choice 5: Warren G's Regulate
Motherhood, infertility, and moving to LA
Launching Good American and Skims with Kardashians
Music choice 6: Ben E. King's Stand By Me
Public profile, Shark Tank, and work-life debates
Music choice 7: Oasis's Morning Glory
Self-belief, vision for 50s, and Adele connection
Music choice 8: Adele's Hometown Glory
Desert island choices: Book, luxury, and final track
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