#312: Everything We Learned From Our Second In-Person Event — The Good, The Bad, and The Full Economics
Summary
Jay Clouse and his wife Mel review their second "Lab Offline" event in Boise, discussing logistics, attendee feedback, and financials. They highlight improvements in food quality and the success of small-group masterminds, which were the highest-rated activity. The couple analyzes the event's economics, noting a reduced loss thanks to sponsorship, and identifies key challenges like venue acoustics and budget trade-offs. They conclude by outlining plans for 2027, including more mastermind time and workshop-style sessions.
Topics discussed
Sponsor: Ahrefs Free Plan
Intro: Lab Offline Event Overview
Event Goals and Agenda Details
Planning Challenges and Initial Impressions
Attendee Feedback and Ratings
Event Economics and Cost Breakdown
Sponsor: Bull Spend
Logistics: Venues, Food, and Seating
What Worked: Masterminds and Activities
Areas for Improvement: Acoustics and Time
Future Tests: Virtual Networking and Budget
Future Strategy: Location and Frequency
Outro and Sponsor: Circle
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