We Asked Lamborghini’s CEO If Manuals Are Coming Back
Summary
C.R.E.A.M. hosts interview Lamborghini CEO Stefan Winkelmann at Pebble Beach, discussing the Revuelto SV’s reception and the brand’s racing heritage. Winkelmann shares anecdotes about the Reventón’s one-off success, prototype testing memories, and his personal preference for dark-colored Urus models. He also addresses the future of the V12 engine, confirming plans to sustain it through the mid-2030s despite tightening emissions regulations.
Topics discussed
Chevrolet SUV advertisement
Introduction of CEO Stefan Winkelmann at Pebble Beach
Revuelto SV reveal and performance achievements
Pronunciation of Gallardo and personal company cars
The Reventon one-off concept and sales strategy
Testing memories and managing leaks in the social media era
Future of manual transmissions and current development pipeline
Why the V10 engine was replaced by a new powertrain
First Lamborghini driven and personal car color preferences
Unrealized concepts like the Estoque and off-road Murcielago
The inspiration and success of the Reventon one-off
Chevrolet and LinkedIn advertisements
The future of the V12 engine through the 2030s
Uber Eats back-to-school advertisement
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